Publish a game that you would like to own and assume there are others like you. A reasonable statement, but merely a sentence in what needs to be a larger success “story.” That first sentence could be Happy Mitten’s motto for Aether Magic. We took an interactive, wonderfully designed game and tailored it in the ways that felt right to us, while carefully listening to the guidance of our play testers along the way. We then combined those elements with the talents of a fabulous illustrator and were left with an awesome game that we could stand behind. We constructed a terrific sentence, but our Kickstarter results proved we were missing what was needed for our success “story.”
People often spend time on activities few else find interesting. I feel they do it because they have an unrelenting desire inside them to do that thing. For no obvious reason, that thing is what they need to do otherwise they would not be able to function, they would die. Some people can mesh their passions with a business endeavor and accomplish spectacular things, but that typically does not happen. It doesn’t happen because a person can not create a business in which their work is convincing others that what they’re doing is great. Some ideas resonate, but most do not. Business owners should be listening to what people need first and identify the skills they possess that can satisfy that need in a great way.
As proud as we are of Aether Magic, when we withdrew the campaign on March 10th, we raised enough to sell two hundred units. Two hundred units is far short of a reasonable print run of fifteen hundred units. The results revealed that we were not satisfying a demand, we were convincing others that they should have a demand. If we re-launched an improved campaign today and were hypothetically able to triple our success, that would still leave us with roughly nine hundred units in storage that we would be pressured to sell as the warehousing costs eat away at our potential income. After re-grouping, Jeff, Lee, and I have mutually decided not to go forward with an Aether Magic re-launch. It was a difficult decision for us to make, but one that was needed.
As Happy Mitten continues, we want to improve the elements of our company that people are responding to. The feedback we’ve collected from you (our audience), reveals to us that our podcast has been the community’s favorite part of what we do. So, we will go with the flow and focus on making our podcast the best it can be while we evaluate our opportunities to improve the industry we love.
In order to ease our time and financial burdens, for the first time ever we are now opening up our podcast to select, company sponsors. Our sponsors will be promoted by the three of us at the beginning and end of our episodes. While we are exploring the idea of making this a Kickstarter campaign, we would like to present the opportunity to you guys before anyone else. If you are interested in joining the first group of companies to sponsor our participating Dice Tower Network podcast to utilize Happy Mitten’s audience in promoting your brand, please contact us using our form *HERE*.
We love what we do and appreciate your continued support as we create our free content. We can not do it without you!