In this episode…
We welcome Richard Bliss to the podcast! Richard is a social media expert, contributor to Forbes, and host of the popular Funding the Dream podcast. Having helped his listeners accomplish their goals with his vast knowledge of crowdfunding, we were thrilled to have him on our own Happy Mitten podcast. After talking with Richard for a short while, it became evident that in addition to his expertise on business strategy and marketing, Richard is living an interesting and fulfilled life. We’re thrilled with this interview and hope you all enjoy.
Feature: Richard Bliss Interview
Why is Richard interested in and dedicating himself to social media and crowdfunding?
Richard’s specialty is in “rewards focused” crowdfunding. What is rewards focused crowdfunding and how is it unique from the other methods of crowdfunding?
Through proper preparation, you can build a “tribe” of people who identify with you and will likely check out your kickstarter, product, etc when the time is appropriate. However, that’s only as valuable as your project is good! So, in Richard’s mind, what makes a kickstarter project backable?
In Richards interview with Forbes, he says that the base level backer number of a Kickstarter will commonly be five percent of the creators social media following. For most in the board game space, that isn’t going to cut it. What are ways of dramatically improving the backer number past the creators own social media following?
Out of all of the Kickstarters Richard has seen, what are the top (3) qualities of the most effective campaigns?
What are the top 3 consistent mistakes all failing Kickstarters have?
If Richard was going to run his own (board game) Kickstarter campaign, what would his process be? What specific steps would he take?
Richard, in taking a closer look at you for this interview, I feel you are a very motivated individual. Where does that drive come from?
What is next?